Graduate of the Academy of Physical Education in Warsaw and the Faculty of Psychology of the University of Warsaw. Strategist and marketing expert. An expert in the sports, marketing and event market. Originator, creator and architect of marketing programmes in Polish sport. Animator and executor of marketing and advertising campaigns related to the Polish sports market. Organiser, creator and executor of events at the global and European level. Visionary of the Polish sponsorship market. Academic lecturer with 35 years of experience. A teacher, pedagogue and educator of many generations of marketing market managers in Poland. An active participant in marketing discussion and decision-making forums as well as advisory bodies of Polish and international sports institutions.