Karol Tatar
Head of Marketing and Sponsoring Department of the Polish Football Association
He has been involved in the sports industry for over 13 years – initially at PL.2012+, where he was responsible, among other things, for the advertising exposure of corporate partners of the PGE Narodowy stadium, operational activities during international mass events, negotiations of title sponsorship and the related process of rebranding the facility. He has been working for the football federation for more than seven years, where he is responsible for marketing projects as well as the development and commercialisation of the PZPN family brands. He is a graduate of the FIFA/CIES Sport Management postgraduate course and of business psychology for managers at the Leon Koźmiński Academy. Completed the UEFA Certificate in Football Management (with distinction) and the UEFA Diploma in Football Leadership and Management, programmes run by UEFA in cooperation with the University of Lausanne. Member of the UEFA Marketing Committee.