Szymon Dobrzyński
CEO of Xbrand Sponsoring
Founder of the Xbrand Sponsoring agency specialising in consultancy and the implementation of activities at the interface between marketing and sponsoring, former marketing director of the Heineken and Żywiec brands, PGNiG, TP and Orange, manager of the Lech brand and marketing and sales director at SPORTFIVE, a company dealing with the marketing and sale of international sponsorship and television rights. Co-author and implementer of many projects in the field of sports marketing and their use in brand communication, including the first Polish title sponsorship of the football league “Orange Ekstraklasa” or sponsorship of the Polish national football team (Tyskie, Orange).