Rafał Klara
Strategy director Sigma media agency
In the advertising industry for 18 years. with extensive experience in media houses such as Initiative, Dentsu and on the marketing side at National Geographic Channel. For over a year he has been Strategy Director at Sigma Bis agency, where he uses his skills in developing advertising strategies. His achievements include winning prestigious awards including the Effie and Mixx Awards. He has also been invited to participate in conferences such as the IAB Forum and served as a jury member at the Effie competition. He is a graduate of the Higher School of Finance and Management at the Faculty of Media Psychology, as well as postgraduate studies in Marketing Management at Kozminski University. Currently, he shares his knowledge as a lecturer at ALK teaching media planning. Passionate about sport from an early age, he himself actively participated in competition as a football player in the youth academies of Warsaw clubs. He is currently focusing his efforts on developing a model for effective sports sponsorship, combining his experience with his passion for sport and knowledge of advertising and marketing.