His professional career has been strongly shaped by marketing, advertising, and especially the sports industry. For more than 15 years he has held significant positions in both the corporate world and advertising agencies (Euro RSCG i Ogilvy & Mather). For almost ten years he managed Heineken’s sponsorship and communications in Slovakia. He is the co-owner of Paysy, an innovative software company that offers useful digital solutions for tourism, hospitality, culture, smart cities, smart industry, fintech and the communal sphere, as well as the sports environment (sektor SportsTech). In addition, it provides consulting services in the field of marketing and sports business.