Sports Organisations
As early as 9 and 10 April in Warsaw gain an edge over your competitors, be up to date with the news in the sports market and draw knowledge from…
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AKTUALNOŚCi
Local governments
Local governor, on 9 and 10 April we meet at the Arche Hotel Krakowska in Warsaw to show the sport from the local side. He can’t miss you! How you…
Companies
Do you support Polish sport, or maybe you just want to enter this market or are looking for opportunities to expand abroad in our country? SPORTBIZ Summit 2024 is for…
Media agency
SPORTBIZ Summit 2024 is 9 and 10 April! Be part of a prestigious event where the most important people in the industry will not be missing. See you at Arche…
“Sustainability: fashion or important issue? Facts and myths.”
The topic of sustainability is growing in importance and speed in sports, yet we still have to contend with some myths and misconceptions. In this article, you’ll read why some…
Adaptation in the new landscape of sustainability: A model for Villarreal.
The change regarding away goals in the Champions League caused Spain’s Villarreal to adapt their tactics brilliantly to their rivals last season. Likewise, a change in EU policy toward sustainability…
The potential of new technologies in today’s ticketing challenges.
The Champions League final, Real’s incredible rout and spectacular Liverpool, who wouldn’t want to see it live! It turned out that there were all too many takers, and unfortunately UEFA…
Women’s Euro 2022: New standards for fans and business engagement.
Euro 2022 is set to be a record-breaking tournament in the world of women’s soccer. The first meeting, played at Old Trafford, kicked off the tournament, which is capturing the…
Why are U.S. investors committing their funds to European soccer?
The recent acquisition of Milan by the private company RedBird Capital Partners is another example of American companies investing in the European soccer market. What are the factors attracting capital…
New data is revolutionizing the meaning of the term “old age” in soccer.
The precise determination of the age limit of “suitability” in football players has always been controversial. At Manchester United, for a time, that tipping point was the age of 30.…
World Cup 2022: Why won’t it be the “best tournament ever”?
Qatar struggled with more than a decade of doubts after it was chosen to host the 2010 FIFA World Cup. From corruption allegations to abhorrent human rights violations, the Gulf…
CEO Experience in the Premier League: Challenges and Leadership Perspectives.
While the Premier League season is off and running, we take a look at the task lists of top club presidents. It turns out that they are not short and…
About CSR, NFT and the metaverse – how does it work in Wolfsburg?
(Interview conducted by Farkas Máté of the Hungarian website Sports Marketing.) VfL Wolfsburg is a German club known primarily for its soccer activities. In the interview, however, Claudio reveals the…
A new approach to live sports shows – how to meet the demands of the fan?
The enormous influence of television on sporting events has led researchers and practitioners to think about a role swap in which fans are ultimately paid to visit the stadium, only…
In the battle for audience engagement, the use of technology is key.
Content consumption and audience viewing habits for specific online content are evolving rapidly, so content owners and creators must adapt to succeed in a changing, competitive media environment. From this…
Fresh ideas, new technologies: how to renew outdated sponsorship models?
Associations, leagues and clubs must work year-round in their digital channels to provide sustainable and balanced support to sponsors, members and themselves.