Grzegorz Mazurek is the rector of Kozminski University, a titular professor specialising in the topics of digital transformation strategies of organisations, e-commerce and e-marketing. He is particularly interested in the changes that digitisation processes bring about in the higher education sector. He is the director of the Digital Transformation Research Centre – CYBERMAN, a member of the International Cooperation Committee of the CRASP, a member of the EFMD Advisory Board for the CEE region and a board member of the Forum Management Education Association. Since 2020, he has served as President of the International Advisory Board of the French university ISC Paris. In 2016-18, he was a member of the Digitalisation Council of the Minister of Digitalisation. His work includes dozens of English and Polish-language chapters, scientific articles, books published in, among others: Cambridge University Press, Emerald Publishing, Routledge, European Management Journal, Business Horizons. He is the author of the book “Digital Transformation” (PWN, 2019) and the editor and co-author of the textbook “E-marketing – planning, tools and Practice” (Poltext, 2018), awarded by the Polish Academy of Sciences.