about sportbiz awards

The 20th SPORTBIZ Awards, the only international awards in the sports business sector. Already on 10 April, the most important, projects and initiatives in Central and Eastern Europe will be honoured. In addition to the classic, national categories, which sporting Poland is already very familiar with, there are also international distinctions, in which finalists from Poland, Slovakia and Hungary will compete for special prizes. Check out the details of this year’s Gala below.

In addition to the Awards themselves, in keeping with tradition, we are also organising dinner, music and offering networking in a relaxed atmosphere until late into the night!

Would you like to attend the Gala? Tickets are on sale until 31.03.2024.

polish categories

This year, the prestigious awards are undergoing major changes. Starting with the way the winner is selected and the new division of categories, to going abroad and brand new Statues. Below are the names, descriptions and requirements for the 9 categories aimed at Polish candidates only. In each category, our new Chapter will select 3 finalists.

CSR in Sports: The CSR in Sports Award recognizes innovative initiatives by sports organizations and companies that go beyond business goals to focus on social responsibility. Candidates to receive this Award are making a positive difference by engaging the local community, promoting education, health, caring for the environment or fighting inequality. Significant social impact and long-term commitment are key evaluation criteria here.

New Technologies in Sports: This Award will honor companies and start-ups that are revolutionizing the world of sports with advanced technologies. Breakthrough solutions that improve athletes’ performance, their training, monitor health and integrate sports with technology in the form of wearables or digital solutions are the main points of evaluation. The ability to transform the sports experience for athletes and fans, as well as the creativity and past success of the new solution, are key factors in selecting the winners.

Women’s Sports: The Women’s Sports Award recognizes organizations, athletes and initiatives that support the development of women’s sports and promote gender equality in the world of sports. Judging criteria include increasing access to sports for women, promoting their achievements, supporting training and encouraging physical activity. Winners in this category should inspire the next generation of female athletes, and by their behavior and actions, set the stage for the development of women’s sports as a whole.

Sports Media: This Award is intended to show appreciation to media platforms and journalists who provide original and exciting sports coverage. Winners are expected to use a variety of media forms to convey credible information, interesting stories and in-depth analysis that engage viewers and readers. Creativity, production quality and the ability to capture the spirit of sports events are key elements in the judging.

Marketing Campaign: creating an original, creative and effective marketing campaign is no easy task. The Marketing Campaign Award recognizes campaigns promoting sports events, brands and athletes that have succeeded in this art. Winners in this category should demonstrate ingenuity, accuracy of communication and the ability to stand out in a competitive marketing environment. The effectiveness of the campaign in attracting audiences, increasing brand awareness and achieving business goals is a key evaluation.

Digital Marketing: the Digital Marketing award recognizes outstanding achievements by companies and agencies in using digital tools to promote sports. Judging criteria include innovative approaches to online marketing, effective use of social media, email campaigns or advertising platforms. Winners should demonstrate their ability to achieve business successes, generate interest among the online community and use the data collected to optimize marketing efforts.

Sports Events: This award recognises the most thrilling, innovative and inspiring sports events. We recognise events that not only provide excitement for fans, but also raise the bar for the entire sports industry. From spectacular championships to unique tournaments, this category honours those events that become icons in the world of sport.

Fan Engagement: With this Award, we recognize sports clubs and organizations that excel at engaging their fans. Winners in this category demonstrate the creation of exceptional fan experiences, active online and offline community engagement, and innovative loyalty programs that build strong bonds between the team and its fans. Every fan of a winning sports organization must feel an important part of the club and an integral part of it.

Local Government Project
The SPORTBIZ Award in this category is a tribute to all local government officials who show great creativity, a willingness to actively contribute to the local community and an innovative approach to project implementation. The effective use of limited resources is a challenge that few manage well. This award is for those who have succeeded!

international categories

The greatest innovation during this year’s Gala and SPORTBIZ Awards ceremony is the introduction of international categories. Applications for these can be made on the same basis as for the national categories. Regional eliminations in the Slovakia and Hungary will determine the finalists, leaving spaces also for Polish candidates. Get to know the categories better, and everything will surely become clear. We will distinguish the 3 best nominations in each category, but there can only be one winner!

Sponsorship & Marketing Project: This is a prestigious Award for an exceptional sponsorship project that effectively supports the development of sports, but also enhances the reputation of the company or brand itself, through thoughtful marketing activities. It is required that projects honored in this category demonstrate creative strategies carried out in various communication channels, innovation, volume of activity and positive impact on the sports community.

Sports Facility: The award will go to a modern sports facility in Central and Eastern Europe that exemplifies quality, innovation and contributes to the development of sports in the region. Submitted facilities are required to be aligned with international standards, meet technical and visual requirements, have a history of hosting international sports competitions and events, and provide an exceptional experience for athletes, fans and sponsors.

Sports Media: The International SPORTBIZ Awards statuette in the Sports Media category will be awarded to a project that is unique in Europe, whose goals, implementation and results, have contributed and are contributing to the development of audience knowledge and skills. Recognition will be given to projects that have high-quality information, surprise in form and creativity, and reach a wide audience. Sports blogs, podcasts, film reports, online content creators, etc. are especially encouraged to apply.


Fehérvár AV19

Ferencvárosi x Nike





Pályán Kívül Podcast Powered by MOL

Olvasd a játékot!

Teljes Terjedelem



Dr hab. Piotr Godlewski 

Professor at AWFiS Gdansk

Maja Włoszczowska

Two-time Olympic Silver Medalist

Szymon Dobrzyński

Managing Director Xbrand Sponsoring

Marcin Janicki

President 1.Football League

Special prizes

In addition to the thematic awards presented by the Jury for achievements throughout the year 2023, Special Awards from the Organizer will also be awarded for overall contributions to sports in four categories:

  • Sports Activist
  • Sports Spirit
  • Sports Ambassador
  • Sports Partner



(Hungary) Start of nomination and collection of applications


(Hungary) Deadline for submitting nominations


(Hungary) Selection of finalists in each category


(Hungary) Announcement of results at Sport Forum Hungary


(Poland) Begin submitting nominations and collecting


(Poland) Deadline for submitting nominations


(Poland) Selection of finalists in each


(All) Completion of the International Jury


(Poland) Announcement of final results at the SPORTBIZ Awards Gala


Gala SPORTBIZ Awards Standard





Another complete innovation during the entire SPORTBIZ Summit event. By purchasing a VIP ticket, you gain access to a before dinner with excellent speakers and our foreign guests. It will be held on Monday, April 8, 2024 at 8:30 PM. This is a unique opportunity to talk to top experts in the field of sports business, but also people directly connected with global projects. More details coming soon!

This is how it went last time


Do you have questions? We are happy to help you!